- Created appgain.mobi (under the Inspire Labs UK ltd umbrella) which is an app distribution business. It acts as a broker to gain installs for direct app owners and agencies. During this time I have been deeply involved in buying media from mobile platforms such as M
inimob,Glispa, Avazu and others.
- Actively bought media to direct response campaigns targeting mobile consumers with a click-to-call action or a short form lead. Using display, social and search.