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- Ran Simply Media as a lead generator for 6 years specialising in consumer finance mainly mortgage, life insurance, health insurance, debt management, secured loans, laser eye and pension leads
- Ran Leadpoint as a B2B marketplace for brokers to buy leads from suppliers. Simply media was one of the suppliers.
- Worked with design teams to design and build leading direct response websites.
- Managed the analytical processes to optimise and refine the path of each site to maximise the conversion rate and the path revenue model.
- Managed data partners to monetise all consumer data, in the form of both email, telephone and sms marketing.
- Responsible for a buyer rosta of over 150 FCA regulated brokers
- Create the logic in lead distribution to gain the maximum yield per lead.
- Managed and partook in weekly scrum meetings to develop the lead distribution platform and marketing tech.