Lead Generation Experience

  • Ran Simply Media as a lead generator for 6 years specialising in consumer finance mainly mortgage, life insurance, health insurance, debt management, secured loans, laser eye and pension leads
  • Ran Leadpoint as a B2B marketplace for brokers to buy leads from suppliers. Simply media was one of the suppliers.
  • Worked with design teams to design and build leading direct response websites.
  • Managed the analytical processes to optimise and refine the path of each site to maximise the conversion rate and the path revenue model.
  • Managed data partners to monetise all consumer data, in the form of both email, telephone¬†and sms¬†marketing.
  • Responsible for a buyer rosta of over 150 FCA regulated brokers
  • Create the logic in lead distribution to gain the maximum yield per lead.
  • Managed and partook in weekly scrum meetings to develop the lead distribution platform and marketing tech.