So yet again a big brand gets caught trying to game Google, what JCPenny did (or rather their SEO agency did – allegedly) is, in Google’s eyes wrong but is it uncommon practise? On this occasion they got caught out but in the modern world of ranking; I would hazard a guess that most big [...]
The writing has been on the wall for a long time about data charging – I commented on it recently about the effect negative effect Twitter would have on the small but growing social media industry by charging huge amounts for its content. Well things have just changed up a gear or two…. I just [...]
That may seem a controversial question but let us ask ourselves this: If Google do not make any sizeable acquisitions that provide them new sources of traffic they do not get from their owned and operated properties, where will the growth come from? It is very possible that this years Bookmark on Delicious Digg this [...]
The old saying ‘Don’t bite the hand that feeds you’ is an old but valid mantra. The last 12 months has seen Google snapping away like a rabid dog and many small businesses and affiliates are either out of business or fighting hard to survive. The growth of Google’s sponsored search business (in the early [...]
